The Wine Department at the Israel Export Institute invites Israeli wineries to take part in a unique Wine Roadshow across China and Hong Kong in November 2025.
The Roadshow will focus on creating real business opportunities in two of Asia’s most dynamic and fast-growing wine markets.
In cooperation with the Foreign Trade Administration and the Economic Attachés of the Ministry of Economy in Shenzhen, Guangzhou, and Hong Kong, a variety of professional activities will be held – including B2B meetings, professional tastings, and networking events with leading importers and distributors.
In addition, in cooperation with the Hong Kong Trade Development Council (HKTDC), participants will take part in the Hong Kong International Wine & Spirits Fair, featuring a national pavilion and a special tasting event.
Why participate?
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Direct exposure to importers, distributors, and key players in Asia’s wine industry
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Tailored business meetings and professional tastings
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Representation under the national brand “Wines of Israel”
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Opportunity to build long-term partnerships in a high-potential market
When: November 2–7, 2025
Markets: China (Shenzhen & Guangzhou), Hong Kong
For details on costs and additional information, please contact: may.saporta@hktdc.org
