Israel-Singapore & Malaysia Chamber

The Israel-Singapore & Malaysia Chamber of Commerce works to foster business and industry relations between these countries and Israel. The Chamber is uniquely positioned to help members develop their networks and achieve their objectives in each of the two markets.

The Israel-Singapore & Malaysia Chamber of Commerce is managed by Mr. Ron Doron and Mr. Yair Geva, who are keen to support the Israeli business community in venturing into each of the two countries. The Chamber cooperates with the representatives of these countries as well as with relevant organizations abroad.

Ron Doron, Co-Chairman

Ron Doron is a very experienced businessman specializing in marketing and business development mainly in and between the Asian, West, East & Central European markets, with over 35 years extensive activities in these different markets and with the Israeli industry.

Ron is the CEO of Systematitech Ltd., Dies Company Ltd. & FCIL Ltd. and Board Member of StatiTech Ltd.

In the past he was VP International Marketing & Business development manager in leading Israeli company and later in a leading Swedish company in the field of security. He is as well Board Member of ELF- European Locksmiths Federation

Ron is consulting to leading International companies in Asia and in Europe.Ron has joined the Israel-Asia Chamber of Commerce in 1985 and served as Vice president of the Israel-Asia Chamber of Commerce for 4 years and later as the Chairman of the Israel-Singapore, Philippines & Malaysia Chamber of Commerce.

Ron holds a B.Sc. degree in Industrial Engineering & Management (with distinction) from the Technion in Haifa.

Shirley Refuah, Co-Chairperson

Ms. Shirley Refuah earned a degree in Political Science from Tel-Aviv University followed by a degree in Law (LL.B.) from the Interdisciplinary Center (IDC) Herzliya. She practiced law at Herman Makov & Co., where she dealt with business & corporate laws, commercial laws and labor laws and in 2000 she became a lawyer.

Between 2000 and 2002, Shirley worked at the Office of the Chief Scientist at the Ministry of Economy (formerly the Ministry of Industry, Trade and Labor) as an advisor to the Deputy Chief Scientist. In this position, Shirley was involved in the negotiation and composition of bi-national and multi-national agreements for support of industrial R&D cooperation.

Between 2002 and 2003, Shirley served as a Director of International Relations & Cooperation for South East Asia at MATIMOP – the Israeli Industry Center for R&D, an agency working on behalf of the Office of the Chief Scientist. In this capacity, Shirley managed all aspects of international cooperation between Israel and Asian countries.

For fifteen years, on behalf of The Israel Innovation Authority, Shirley served as the Senior Manager of the Singapore-Israel Industrial R&D Foundation (SIIRD) and in 2019 also managed the Korea- Israel Industrial R&D Foundation (KORIL-RDF). Her work focused on managing ongoing technology projects through the facilitation of partnerships, technological evaluation, audit assessments, monitoring projects while assisting Asian and Israeli companies to find technology partners for joint innovative projects in industrial R&D.

In 2020 Shirley founded “The Bridge Innovation” and since then acts as the CEO. The Bridge Innovation supports high-tech companies in the process of scaling up innovations that will potentially create new markets or disrupt existing ones.

It helps start-ups and SMEs to access funding, differentiate their offerings by focusing on R&D, helping to shorten time to market and accelerate commercialization and success. The Bridge Innovation maintains strong ties to the ASEAN countries, especially Singapore and Korea, through partnerships with private companies, universities and government agencies.